Showcase of T9

Iron Cove

Iron Cove, New South Wales, Australia

The Advertising Techniques Used to Target Children

Children are one of the most influential groups of consumption. Although they are not an income group, they have power to move a large amount of money. Many advertisers try to make advertisements attracting children's attention, and persuading their desire. In order to accomplish these purposes of advertising, four main techniques are used to generate effective advertisements.

The first technique is the use of cartoon characters. The term 'cartoon characters' means interesting characters children have known. Well-known characters, such as heroes of animation movies, comics and novels, are often used to attract children's attention. For instance, Batman is a popular hero in animation movies and comics of the same name.

Another technique employed in advertising is the use of free offers or 'giveaways'. A small gift provided with the product when it is sold is known as a free offer. An illustration of this technique is a baseball card contained in a packet of chewing gum, or a movie magazine presenting movie posters when it is subscribed.

The use of sound effects is one very marketable technique used by advertisers. Sound effects have variety of sounds encouraging the sense of hearing and it is easy to remember. These sounds, such as jingle, background music and real sound, are inserted, so that children can easily connect them to the products. For example, McDonald's jingle pops into children's mind, whether they feel hungry or not.

Finally, testimonials are also a very marketable technique. The term 'testimonials' refers to advertisements showing a person endorsing a product. Famous people, such as heroes of kids' television serial dramas, athletes, actors and actresses, are often used to provide testimonials. An example of this is the famous actor, Brandon Routh, who is a hero of the movie, 'Superman returns', advertising Kellogg's products.

His Heart, His Course and His Steps

In his heart a man plans his course, but the Lord determines his steps.
(Proverbs 16:9)

Perfect Day

Sung by Lou Reed in 1972

Just a perfect day,
Drink Sangria in the park,
And then later, when it gets dark,
We go home.

Just a perfect day,
Feed animals in the zoo
Then later, a movie, too,
And then home.

Oh it's such a perfect day,
I'm glad I spent it with you.

Oh such a perfect day,
You just keep me hanging on,
You just keep me hanging on.

Just a perfect day,
Problems all left alone,
Weekenders on our own.

It's such fun.Just a perfect day,
You made me forget myself.

I thought I was someone else,
Someone good.

Oh it's such a perfect day,
I'm glad I spent it with you.

Oh such a perfect day,
You just keep me hanging on,
You just keep me hanging on.

You're going to reap just what you sow,
You're going to reap just what you sow,
You're going to reap just what you sow,
You're going to reap just what you sow...

Beautiful Day

Sung by U2 in 2000

The heart is a bloom, shoots up through stony ground
But there's no room, no space to rent in this town
You're out of luck and the reason that you had to care,
The traffic is stuck and you're not moving anywhere.
You thought you’d found a friend to take you out of this place
Someone you could lend a hand in return for grace

It's a beautiful day, the sky falls
And you feel like it's a beautiful day
It’s a beautiful day
Don’t let it get away

You’re on the road but you’ve got no destination
You’re in the mud, in the maze of her imagination
You love this town even if it doesn’t ring true
You’ve been all over and it’s been all over you

It's a beautiful day
Don’t let it get away
It's a beautiful day
Don’t let it get away

Touch me, take me to that other place
Teach me, I know I’m not a hopeless case

See the world in green and blue
See China right in front of you
See the canyons broken by cloud
See the tuna fleets clearing the sea out
See the bedouin fires at night
See the oil fields at first light
See the bird with a leaf in her mouth
After the flood all the colours came out
It was a beautiful day
A beautiful day
Don’t let it get away

Touch me, take me to that other place
Reach me, I know Iím not a hopeless case

What you don’t have you don’t need it now
What you don’t know you can feel it somehow
What you don’t have you don’t need it now
You don’t need it now, you don’t need it now
Beautiful day

Lonely Day

Sung by System Of A Down

Such a lonely day
And it's mine
The most loneliest day of my life

Such a lonely day
Should be banned
It's a day that I can't stand

The most loneliest day of my life
The most loneliest day of my life

Such a lonely day
Shouldn't exist
It's a day that I'll never miss

Such a lonely day
And it's mine
The most loneliest day of my life

And if you go
I wanna go with you
And if you die
I wanna die with you

Take your hand
And walk away

The most loneliest day of my life
The most loneliest day of my life
The most loneliest day of my life

Such a lonely day
And it's mine
It's a day that I'm glad I survived

Exterior Display

The term "exterior display" refers to a transportation advertisement shown on the body of a bus. This advertisement is effective, because buses are running everyway.

Many people can see these advertisements everyday. They are fixed on buses, but they are not fixed in places. They are the running advertisements.

Fireworks on New Year's Day, 2007

Harbour Bridge, Sydney, Australia

History is just HISTORY.

Yesterday is history.
Tomorrow is a mystery.
Today is a gift, that’s why we call it the present.

History is just history. It is not mine anymore.